How important are logos?
Let’s play a game. The rules are simple. Take 2 seconds to look at the following images, that’s right 2 seconds. Then say the first word that comes to mind. You may begin:
Did you guess McDonalds, Toyota, Apple, and Nike? Easy right? This exercise is called brand recognition. In just a few seconds you were able to associate the images above to the appropriate organization. Having the right logo designed is essential to the existence of your business because it represents the face of your company. The average person might not be able to remember the name of your company, but show them an image of your logo and bingo! As a result it helps build and spread awareness of your services to potential clients. A logo has the ability to communicate the characteristics of your company whether it is strength, quality service, value, or elegance. A well-designed logo helps you stand out from other competitors. Just remember a logo is a visual representation of your brand identity.