KNOW YOUR TERMINOLOGY
Are you aspiring to be a graphic artist? Spending hours a day reading tutorials and watching “how to” videos? Or perhaps you’re a business person trying to communicate with a graphic artist. Sometimes a simple concept can be hidden behind all the terminology and acronyms. Since knowing some of the basic terms is essential for communication in the graphic arts industry, here is a short list of a few introductory definitions:
PPI: Pixels per Inch, serves for virtual publishing (i.e. websites)
Live Area: The area where the most important images and text must be contained.
Kerning: The spacing between letters, which can be squeezed or stretched.
Leading: The spacing or distance between lines of a text.
Alignment: The positioning of an image or text, whether it be left, right, centered or justified.
Typeface: Font style also referred to as the Face.
Gradient: Colors fill in which one color smoothly transitions into another.
CMYK: Cyan, magenta, yellow and black. Standard for traditional printing.
RGB: Red, green and blue. The color display on a computer/television.
Trim/ Page Size: Dimension where the printer will cute the page, text should be within 0.375”.
Bleed: The area of a page that gets trimmed off when printed. For a full page bleed,the design work must extend 0.125” from the trim.
Resolution: The clarity appearance of an image or text. Standard printing resolution is 300 dpi and screen resolution is 72 dpi/ 96 dpi.
We hope this starting list of definitions gets artists and clients off to the right start in communicating with each other.